A recent industry white paper & playbook from AUDIENCES partners Deloitte & Meta provide comprehensive frameworks that empower advertisers to build a first-party data strategy into their marketing mix. With AUDIENCES driving significant advances for brands such as Three UK, Pets at Home & Saga the findings and concepts ring true with those who seek to leverage 1st party customer data within advertising.
Find links to both the full Deloitte report and meta playbook below.
Highlights
The Deloitte research found that businesses that invest in tailored, data driven experiences based on first-party data saw improved performance across the following:
Results such as these are consistent with those which AUDIENCES clients are seeing and in many cases are achieving more benefit on a case-by-case basis. Brands are pursuing 1st party data strategies across look-a-like, inclusion & exclusion tactics resulting in higher revenue growth, media efficiency and accountability.
Brands often seek to understand their maturity in regards 1st party data, a topic we explored previously in our post 'Data Maturity & Paid Media - Are you 1st party data ready?'. The 1sty party data strategy maturity curve from the Deloitte report and it's accompanying table details also offer a useful reference.
As Meta state, "Leading marketers know that standing still means falling behind. That means they’re testing innovative strategies and learning what works in parallel with their existing methods to maintain a competitive edge in the market". Find the full Deloitte white paper and Meta playbooks below:
Download the Deloitte white paper.
Leading advertisers are already using AUDIENCES to accelerate activation of 1st party data across advertising with zero compromise to privacy or security.
Contact AUDIENCES to discuss how to accelerate activation of your 1st party data