1PD for HCP & consumer advertising - Privacy & Security for Pharma & MedTech

Brands are rightly prioritising data privacy & security within their 1st party data (1PD) and wider marketing, data & technology strategies. Attention has built further over the past 5-6 years as regulation has tightened on both sides of the Atlantic. Whilst previously it was financial services and other regulated industries which took close readings of consumer privacy & data security regulation; today all organisations see themselves as privacy & security conscious.

The pharmacutical & medical technology (medtech) industries are at a nexus of both the highest standards of data privacy & security but also significant advertising ambitions for both healthcare professionals (HCPs) and where applicable consumers. When considering activation of 1st party data AUDIENCES offers key capabilities which directly satisfy the regulatory needs required of these industries:

FTC & Consumer Protection:

• ‍AUDIENCES provides management of marketing consent at an individual and channel level
• AUDIENCES enables real-time ‘delta’ updates to advertising campaigns, adding and removing records as consent changes
• Maintain consent governance and compliance with TCPA, CAN-SPAM and related regulations

HIPAA:‍

• AUDIENCES adopts the data schemas which pharmaceutical companies already use to structure their data privacy and security policies
• ‍By mirroring existing data schemas AUDIENCES mitigates potential HIPAA non-compliance and ensures that necessary covered entities are meeting their HIPAA obligations

GDPR:

• ‍AUDIENCES is not a data processor as it operates within a client’s infrastructure allowing the pharmaceutical company to remain the sole ‘processor’ of personal information
• AUDIENCES irreversibly encrypts personally identifiable information(PII) via the hashing algorithm SHA-256
• AUDIENCES provides management of marketing consent to enable the ‘informed, freely given and specific’ use of data, key where clinical data may exist within data sets

Security breaches:

• AUDIENCES operates within a client’s infrastructure, often an enterprise cloud environment such as Azure, AWS or GCP‍
• AUDIENCES directly inherits the security protocols put in place by client CTO, CIO, DPO and related information security functions

Today AUDIENCES accelerates activation of 1st party data across HCP and consumer advertising experiences with leading organisations such as Becton Dickinson in the U.S. and rest of world.

‍Contact AUDIENCES to discuss how to accelerate activation of your 1st party data.

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