Brands are increasingly syncing their first-party data with TV platform registration data in a secure and GDPR compliant environment to reach existing or new customers. Addressable TV platforms such as Planet V & Sky AdSmart offer propositions which accept advertiser's 1st party audiences, facilitated via Infosum delivered by AUDIENCES.
Automated, accessible, simple-to-use, configurable - Planet V has been designed by and for the TV industry to deliver against your distinct needs and objectives. Handpick the targeting options best suited to you and build your brand with reach, impact and relevance.
AdSmart from Sky has helped thousands of businesses across the UK to access the unrivalled power of TV advertising. AdSmart allows businesses of all shapes and sizes to benefit from the most trusted and effective way to advertise – reaching the right audience, in world class content, for a lot less than you might think
AUDIENCES is the leading solution for delivering 1st party audiences to advertising & marketing. Break beyond digital and leverage 1st party data to fuel TV and orchestrate multi-channel campaigns today.
As Google research indicates, 66% of smartphone users turn to their phones to look up something they saw in a TV commercial. This represents a significant opportunity for advertisers to orchestrate TV & paid search activities to net demand, providing a highly performant combination of brand and performance tactics to drive commercial outcomes.
Contact AUDIENCES to discuss how to accelerate activation of your 1st party data.