Marketers are increasingly being held to account, justifying their advertising & media plans to be ready for the changes which have, are and will happen regarding 3rd party cookies and addressability in digital in general. As the situation has evolved we have continued to update our 'Ultimate Timeline' and share it with clients, helping them understand and explain the situation to their stakeholders.
Reflecting Google's Anthony Chavez's latest announcement we have created the latest version and this time we are making our 'Ultimate Timeline' available to all! We look forward to marketers and others using it for the good of their organisations and the wider industry - Enjoy!
Contact AUDIENCES to discuss how the advertising landscape is impacted by these changes and how leveraging 1st party customer data in a security & privacy safe manner is vital for the future of digital marketing.
A range of further useful external resources can be found here:
- Latest Google statement: The next stages of Privacy Sandbox: General availability and supporting scaled testing
- The Privacy Sandbox for the Web: Timeline
- Webkit: Tracking Prevention
- Meta: Conversion API
Leading advertisers are already using AUDIENCES to accelerate activation of 1st party data across advertising with zero compromise to privacy or security.
Contact AUDIENCES to discuss how to accelerate activation of your 1st party data.
(Title Illustration by Mark Harris; Source image: We Are/Getty Images)