THE INDUSTRY’S ANSWER TO
1ST PARTY DATA ACTIVATION

Enabling interoperability across
the advertising eco-system

The AUDIENCES Difference

  • AUDIENCES IS NOT A DATA PROCESSOR

WE ARE AN APPLICATION INSTALLED INTO YOUR CLOUD INFRASTRUCTURE

Over £1 Billion in Wasted Ad Spend - Advertising Is Starved Of 1st
Party Data

"Less than 3% of media purchased is informed by 1st party data"

Dentsu say 3%
Publicis say 3%
GroupM say 3%

Why are organisations failing to use 1st party data?

We can’t use 1st party data because...

Data security
Data privacy
Data privacy
CPO says no
Infosec says no
Too much resource
Too expensive
Data duplication
Takes too much time

The 1st Party Data Revolution

Hear from the team on why being able to use you first part data is long over due.

Why your team will love AUDIENCES

Fast to Implement
Installed within weeks not months or years! Start now, not next quarter.
Secure within your Cloud
Audiences is deployed natively within your cloud environment
Privacy
Data privacy has become an important area for brands to maintain positive conduct & perception.
Cookieless
By leveraging your 1st party customer data AUDIENCES is naturally cookieless.
Real-time
AUDIENCES reads directly from your data enabling it to have a real-time view.
Automated
Create, manage, publish, and clone audiences from within the application.

DOWNLOAD OUR WHITEPAPER - 1st Party Customer Data for Advertising

or get in contact today for a free demo

Insights

Omnichannel Conversion Capabilities Accelerate & Strengthen Results From Performance To TV

Conversion APIs - the key to identifying interest, intent and motivation in audiences remains key. Informing advertising platforms of campaign objectives

Industry

Parkdean Resorts nominated for best Data-Driven Marketing campaign

AUDIENCES are excited to announce that our client Parkdean Resorts has been nominated for the best Data-Driven Marketing campaign 2024 by Marketing Week!

Industry

Pets at Home shortlisted for prestigious DMA award in media strategy

Leading omnichannel retailer Pets at Home is shortlisted by the DMA within its highly prized 'Media Strategy' category. Building a 1st party driven media strategy is a cornerstone of Pets at Home's success, enabled by AUIDENCES.

Industry
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